I like it. Period.
Bags and T-shirts with attitude. For choosing without explaining yourself.
No price.
You name your value.
Only you will ever know it.
We don’t set the price.
We set the standard.
You set the value.
1,000 per model.
Then the edition closes.
Every piece numbered.
Listed in the public Register.
Every value different.
And sealed in a certificate only the owner opens.
Made after acceptance.
No stock. One production run at a time.
The price is not the point.
It could cost more than yours. It could not. What is interesting is why we need to know before deciding whether we like it.
The Medium Tote.
Edition of 1,000 worldwide
Black canvas. Fits a laptop, the shopping and the argument.
The Shopper.
Edition of 1,000 worldwide
The same black you already know, in the size that carries a day.
The Mini Hand Bag.
Edition of 1,000 worldwide
Small, structured, expensive to make. Exactly what gets used to justify an extra zero.
The Crossbody.
Edition of 1,000 worldwide
Metal zip, adjustable rope strap. This is where the conditional starts to sound plausible.
The Small Tote.
Edition of 1,000 worldwide
Structured, and smaller than it looks. The one that ends up going everywhere.
The Oversize Tote.
Edition of 1,000 worldwide
Large, and still wearable. For the days that do not fit anywhere else.
The T-shirt.
Edition of 1,000 worldwide
Combed cotton, cropped cut. The statement on the chest, the mark on the sleeve.
The Tank.
Edition of 1,000 worldwide
Thin strap, long drop, cool viscose. The lightest thing here and the most uncomfortable.
The Sweatshirt.
Edition of 1,000 worldwide
Heavy brushed cotton, dropped shoulder. The gradient runs down one side and the rope sits at the cuff.
Men T-shirt
Edition of 1,000 worldwide
Straight cut, squared shoulder. The same sentence, worn without cropping it.
Men Sweatshirt
Edition of 1,000 worldwide
Heavy brushed cotton. The gradient down the side, the rope at the cuff.
Men Chest Crossbody
Edition of 1,000 worldwide
Worn across the chest, not at the hip. Everything you carry, in front of you.
Men Laptop Backpack
Edition of 1,000 worldwide
The one that goes to work. Padded back, and the sentence where a logo would go.
How it works
Same object.
Different value.
Different owner.
01
Get an invitation.
Request one, or use a code someone gave you.
02
Choose the piece.
Each one is an edition of 1,000 worldwide.
03
Tell us why.
A few lines. We read every one.
04
Name your value.
Any amount. Private and non-binding.
05
We decide.
At the close of each production run.
06
You confirm and pay.
Through a secure link, valid for 72 hours.
07
We make it. It gets its number.
Listed in the public Register. The value never is.
08
You receive the sealed certificate.
The value is inside. You decide who sees it.
It could cost more than yours. It could not.
We like design. We are amused by what people assume about it. We choose a shape, a line, a way of carrying it. And we do not always feel the need to explain it.
Garments
The house
Only one person knows.
The bag on the street, the sweatshirt across the table. It could have cost more than yours. It could not. The owner knows. The certificate knows. Nobody else ever will.
The sealed certificate →This is not an auction.
You are not competing against anyone. There is no timer. There is no highest bidder.
You decide what the piece is worth to you.
You don’t buy Could Cost More. You decide what it costs.
The sweatshirts
London
Rome
When a production run opens, you will know.
Leave your email. No countdowns. No invented scarcity. Just the date the next run closes.
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